LinkedIn is just a social media site to connect job seekers with potential employment opportunities, right? Well, that’s certainly one way that business professionals are using the site. However, as a business owner, LinkedIn can prove to be an incredibly powerful tool for creating awareness of your brand, networking with peers and other leaders within your industry, positioning your brand as an authority, and earning leads that have a genuine interest in your company. If you haven’t done so already, here are 5 reasons why you should use LinkedIn to market your business:
1. Expands the exposure of your business on the internet.
As a best practice, have all of your employees create a LinkedIn profile. By including your company name and relevant keywords in their profiles, it will help get the word out about your company and what it does.
2. Provides credibility.
Just about every business has a Facebook page; however, not all brands have jumped on board with this professional social networking site. Having a presence on LinkedIn will show your audience that you are a leader in your industry, want to stay up-to-date with the latest industry news, and care about making valuable connections that will help your business and its customers.
3. Offers the ability to create a targeted audience.
Be more effective with your social media marketing efforts with LinkedIn’s unique targeting capabilities. You can create targeted audiences using filters like location, authority level, industry type, and many other specifications.
4. Helps keep your business top of mind.
Actively participating in LinkedIn group conversations, for example, can help to keep your business top of mind without coming across as pushy.
5. Alerts you of top talent.
While you may not be actively looking for a new employee, the connections that you make on LinkedIn and the interactions that you have an alert you of prospective employees that would be a good fit for your company.
This is all about LinkedIn To Market My Business